Advanced Medical Billing Marketing for the New Economy
February 13, 2012
Authors: Alice Scott and Michele Redmond Price: $67.00
If you ask any business owner what their biggest challenges are, marketing would probably be on the top of the list. However, what works for Peter may not work for Paul, and that shows that there is no "one size fits all" marketing plan that can be carried through every industry.
Medical billing business owners are facing an interesting time in this economy and standard marketing practices and methods need to be adapted to be successful. So whether you're just starting out or trying to grow your client base then this book is for you.
Alice Scott and Michele Redmond have written an easy-to-read book based upon 18 years of experience with building their own medical billing business from the ground up. Sprinkled throughout the book are examples of their own successes and failures providing real life examples of how they gained their experience.
Chapters include: When you lose a good account you need to replace quickly, Deciding what you want to get and how to get it, How to go about starting a marketing program, How to determine you ideal target market, Achieving your goals, Know when to say no to unprofitable or difficult accounts, and much, much more.
The highlight of the book is the "marketing toolbox" that they have developed. It contains 13 surefire marketing strategies that have worked for them and could also work for you. Topics covered include: When to cold call, Offering other services, Sending a shock and awe package, as well as the remaining ten strategies.
There's no doubt that marketing is an essential part of any business - it can make or break you. A decision needs to be made - do you want to be made or do you want to be broken? Learn from others who have been there and have survived to build a successful medical billing business.