Consumerism is set to be a major disruptor in the healthcare industry. Although still in the early stages, providers choosing to ignore this rapidly evolving phenomenon do so at their own peril. According to a 2015 report by McKinsey, today's patients increasingly expect the same consumer experience in their healthcare encounters as they've come to expect in their retail encounters. The same report finds most patients admit they are willing to choose alternative methods of care such as retail clinics, over seeing their primary care physician, in some instances. As consumerism continues to accelerate, providers will be challenged to find new ways to keep their current patient base happy while attracting new patients. But that's only one part of the challenge.